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Development of TV Analytics and Attribution Platform

https://clearcode.cc

Advertising & marketing

AdTech

Challenges in TV Ad Campaign Measurement

Advertisers and agencies lacked real-time, accurate measurement of TV ad campaign effectiveness on website traffic and conversions. Existing solutions failed to provide next-day results or granular attribution insights, while requiring technical expertise to operate.

About the Client

Startup specializing in programmatic advertising analytics solutions

Platform Development Goals

Create a SaaS analytics platform for TV ad performance measurement
Enable automated data collection and attribution from multiple TV sources
Deliver intuitive UX/UI for non-technical users
Achieve enterprise-grade scalability for high-traffic handling

Core System Requirements

Multi-source TV data aggregation (networks, programs, time slots)
Website traffic and conversion attribution engine
Customizable reporting dashboards with visual analytics
Cookieless tracking technology integration
Time zone-aware data processing

Technology Stack

Piwik/Matomo (customized)

API integrations for TV data sources

Scalable cloud infrastructure

External System Integrations

TV broadcast data APIs
Website analytics tracking systems
Time zone and geolocation databases

System Quality Attributes

Handle 100k+ daily website visits
Real-time data processing with <15 minute latency
99.9% system uptime SLA
Role-based access control for enterprise clients

Business Value Proposition

Enables advertisers to optimize TV campaign ROI through immediate performance insights, with demonstrated capability to process millions of data points daily while maintaining enterprise-grade reliability and user accessibility.