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Development of Privacy-Centric Analytics Suite with Scalable Infrastructure

https://clearcode.cc

Advertising & marketing

Information technology

Government

Challenges in Handling High Traffic and Scalability

The client requires a robust analytics platform capable of managing massive traffic volumes and sudden traffic spikes while maintaining strict data privacy compliance across on-premises, private cloud, and cloud deployments.

About the Client

A MarTech company providing enterprise-grade analytics solutions with a focus on data privacy and security

Objectives for Enhancing Analytics Suite

Design and build a scalable analytics platform with enterprise-grade privacy features
Develop premium modules for advanced reporting and user management
Ensure compliance with global data protection regulations (GDPR, etc.)
Implement infrastructure to handle traffic spikes without performance degradation
Expand market reach through strategic integrations and localized deployment options

Core System Functionalities and Features

Multi-tenancy analytics platform with on-premises/cloud deployment
Tag management system with synchronous tag execution
Customer data platform with consent management
Advanced reporting modules (click path analysis, funnel analytics, A/B testing)
User group management with role-based access control
White-label customization capabilities
Intranet analytics integrations (SharePoint, Confluence)
AdWords integration for campaign ROI tracking

Technology Stack Requirements

JavaScript/TypeScript for frontend

PHP/Python for backend

MySQL/PostgreSQL for database

Docker/Kubernetes for containerization

AWS/Azure for cloud infrastructure

Third-Party Integrations

Google AdWords API
Microsoft SharePoint integration
Atlassian Confluence API
Optimizely/VWO for A/B testing
Single Sign-On (SSO) providers

System Quality Attributes

Horizontal scalability to handle 10M+ daily visits
99.99% uptime SLA for cloud deployments
GDPR/HIPAA compliance certifications
Real-time analytics processing under 200ms latency
Role-based access control with audit logging

Expected Business Impact of Enhanced Analytics Suite

Enables enterprises to maintain full data ownership while gaining actionable insights through scalable analytics, projected to increase market share in regulated industries (government, healthcare) and support 300% YoY revenue growth through enterprise adoption.