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Real Estate Media Workflow Automation System for Franchise Network
  1. case
  2. Real Estate Media Workflow Automation System for Franchise Network

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Real Estate Media Workflow Automation System for Franchise Network

rubicotech.com
Real estate
Media
Information technology

Challenges in Manual Workflows and Scalability

Next Door Photos faced inefficient manual workflows across 40+ franchise locations, causing delays in photo ordering, task management, and media processing. The lack of real-time visibility hindered corporate oversight, creating operational bottlenecks that impacted housing decision timelines for homebuyers, sellers, and agents.

About the Client

A real estate visual media company providing photography, virtual tours, and drone footage services through 40+ franchise locations

Automation Goals for Enhanced Efficiency

  • Automate repetitive workflows to reduce manual processing time
  • Implement real-time visibility across franchise locations
  • Improve media delivery speed by 50%
  • Enhance system scalability for franchise network growth
  • Reduce operational bottlenecks through API integrations

Core System Functionalities

  • Automated photo order processing workflow
  • Real-time task management dashboard
  • Centralized media processing pipeline
  • Franchise performance tracking system
  • API-driven data synchronization across locations

Technology Stack Requirements

Node.js
Next.js
Zapier
Jira API
Custom API development

System Integration Needs

  • Franchise management systems
  • Media processing tools
  • Jira task management platform
  • Payment processing APIs

Performance and Scalability Requirements

  • 99.9% system availability during peak seasons
  • Horizontal scalability for 100+ franchise locations
  • Sub-second response time for critical operations
  • Role-based access control for data security

Expected Business Impact of Workflow Automation

Implementation of the automation system is projected to reduce media processing times by 50%, enable seamless franchise network scaling, and eliminate 80% of manual operational tasks. This will result in faster real estate listing deployments, improved client satisfaction, and enhanced corporate oversight across all locations.

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