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Scalable Digital Infrastructure and Full-Stack Development Partnership for Marketing Agency

rubicotech.com

Advertising & marketing

Media

Information technology

Technical Talent Shortage and Infrastructure Challenges

MediaFuel struggles with recruiting, training, and retaining in-house developers, leading to inconsistent capacity for web and mobile development. The agency lacks expertise in technical infrastructure, server management, and API configurations, limiting its ability to deliver high-quality digital experiences for clients.

About the Client

A digital marketing agency specializing in branding, web design, video production, and digital advertising, serving businesses across industries.

Establish a Reliable Technical Partnership for Scalable Digital Solutions

Outsource end-to-end web and mobile development to a trusted partner
Optimize client website performance (speed, security, scalability)
Enable scalable delivery of custom WordPress websites, web apps, and Flutter mobile apps
Ensure long-term technical support and infrastructure management

Core Digital Development and Infrastructure Capabilities

Custom WordPress website development with performance optimization
Cross-platform Flutter mobile app development
Technical infrastructure management (hosting, domains, servers)
Website speed optimization (image compression, caching, code minification)
API integrations and backend development using PHP/Laravel

Modern Development Frameworks and Tools

WordPress

Flutter

PHP

Laravel

Divi Theme

iOS Development Tools

MySQL/PostgreSQL

Critical System Integrations

Third-party API integrations for client platforms
Security protocols (SSL, firewalls, DDoS protection)
Cloud hosting infrastructure management

Operational and Performance Requirements

High scalability for fluctuating client demands
Sub-2-second page load times for websites
99.9% uptime SLA for hosted solutions
Enterprise-grade security compliance
Cross-browser and cross-device compatibility

Enhanced Agency Scalability and Client Satisfaction

Enabling MediaFuel to focus on core creative services while the technical partner handles development and infrastructure. Expected outcomes include 40% faster project delivery, 50% reduction in technical debt, ability to scale client acquisition by 30%, and improved client retention through optimized digital experiences.