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Scalable eCommerce Platform Migration to Support 25,000+ Products and Enhanced User Experience
  1. case
  2. Scalable eCommerce Platform Migration to Support 25,000+ Products and Enhanced User Experience

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Scalable eCommerce Platform Migration to Support 25,000+ Products and Enhanced User Experience

rubicotech.com
eCommerce
Sports
Retail

Challenges with Scalability and User Experience on Existing eCommerce Platform

Shopify-based platform imposed limitations on product variants (100 variant cap), suffered from slow page speeds, poor mobile navigation, and inefficient checkout processes. These issues hindered inventory growth beyond 25,000 products, frustrated customers, and limited customization capabilities for personalized recommendations and advanced filtering.

About the Client

Leading disc golf retailer providing equipment to players worldwide, seeking to scale digital operations and improve customer experience.

Objectives for eCommerce Platform Migration

  • Migrate to a scalable platform capable of handling 25,000+ products and unlimited variants
  • Improve site performance with faster load times and optimized search functionality
  • Enhance user experience through mobile-responsive design and streamlined checkout
  • Enable advanced customization capabilities for product filtering and personalization

Core Functional Requirements for Next-Generation Platform

  • Unlimited product variant management
  • Elasticsearch-powered advanced search and filtering
  • Mobile-optimized responsive design
  • Frictionless checkout process with secure payment integrations
  • Variant-specific product pages (plastic type, weight, stamp)

Technology Stack Requirements

Magento
PHP
MySQL
Bootstrap
Elasticsearch

Critical System Integrations

  • Cart2Cart API for data migration
  • Secure payment gateways
  • SEO optimization tools

Non-Functional Requirements

  • Scalability to support 35,000+ active users
  • High-performance page load speeds
  • Mobile-first design principles
  • Data security and PCI compliance
  • SEO integrity preservation during migration

Expected Business Impact of Platform Migration

Enables seamless scaling beyond 25,000 products while improving customer satisfaction through faster searches, intuitive mobile navigation, and reduced cart abandonment. The platform will support future growth, increase conversion rates through better product discovery, and maintain 1010 Discs' position as a market leader in disc golf retail.

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