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Personalization and Ad Serving Platform for Financial Services
  1. case
  2. Personalization and Ad Serving Platform for Financial Services

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Personalization and Ad Serving Platform for Financial Services

https://clearcode.cc
Financial services
eCommerce
AdTech

Challenges in High-Volume Personalization and Cross-Site Consistency

Need to deliver personalized payment promotion messages across merchant websites while maintaining consistent user experiences, handling 100M+ user profiles, complying with GDPR regulations, and ensuring interstitial compatibility across diverse web environments.

About the Client

A leading European fintech company specializing in online payments and consumer financing solutions

Key Objectives for Personalization Platform Development

  • Implement scalable personalized messaging campaigns for merchants
  • Display context-aware Klarna Payment promotions to website visitors
  • Maintain consistent messaging throughout user sessions across different pages
  • Ensure compliance with EU data privacy regulations

Core System Functionalities and Features

  • User profile management with behavioral tracking
  • Dynamic message rendering based on user attributes
  • Session-based message consistency engine
  • GDPR compliance framework with consent management
  • Cross-browser/device interstitial compatibility layer

Technology Stack Requirements

AWS
JSON
JavaScript
Knockout JS

System Integration Needs

  • Merchant website content management systems
  • Klarna Payments API
  • Third-party analytics platforms
  • GDPR compliance tools

Performance and Security Requirements

  • Support 20,000+ queries per second with 50ms response times
  • Auto-scaling infrastructure for traffic spikes
  • End-to-end data encryption
  • Cross-browser compatibility (Chrome, Firefox, Safari, Edge)
  • 99.99% system availability SLA

Expected Business Impact of Personalization Platform

Enables merchants to deliver personalized payment experiences to 100M+ users with sub-50ms response times, reduces network traffic through optimized caching, maintains brand consistency across all touchpoints, and ensures regulatory compliance while handling peak loads exceeding 20,000 QPS.

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