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Onsite Influencer Platform Enhancement and Scalability

https://clearcode.cc

Advertising & marketing

eCommerce

Retail

Challenges with Measuring Social Media Revenue and Lack of Scalable Platform

AddShoppers initially struggled with accurately measuring revenue generated through social media channels, a common challenge for B2B and B2C businesses. They require a scalable platform to accommodate growing demand and evolving customer needs while maintaining high performance and data accuracy. The existing MVP needs enhancements to support increased user traffic, data volume, and feature additions.

About the Client

AddShoppers is a startup providing retailers with a social sharing and analytics platform to identify influencers and increase revenue through social media. They offer tools to optimize conversion rates, drive traffic, and increase average order value.

Project Goals

Enhance the existing onsite influencer platform with new features to increase customer value.
Improve platform scalability to handle increasing user traffic and data volume.
Maintain and monitor platform performance and uptime.
Provide ongoing support and maintenance for the platform.
Adapt the platform to evolving customer needs and market trends.

Functional Requirements

Influencer Identification and Discovery
Campaign Management
Real-time Analytics and Reporting
Revenue Attribution Modeling
User Role Management
API Integrations

Preferred Technologies

Agile Development Methodology

Analytics-based platform development

API integrations

Robust database architecture

Integrations Required

Major ecommerce systems (e.g., Shopify, Magento)
Social media platforms (e.g., Facebook, Instagram, Twitter)
Social sharing services

Key Non-Functional Requirements

High Scalability
High Performance
Data Security
Reliable Uptime
User-friendly interface

Expected Business Impact

This project will enable AddShoppers to solidify its position as a leading provider of social media analytics and influencer marketing solutions. Enhanced features, improved scalability, and reliable performance will lead to increased customer satisfaction, higher retention rates, and significant revenue growth for AddShoppers. The platform will provide retailers with actionable insights to optimize their social media strategies and drive measurable business results.