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High cart abandonment rates due to a complex lens configuration process, unclear product categorization with unfiltered long lists of lens variants, insufficient prescription parameter guidance, and manual administrative tasks for product range management in Magento. These issues caused user frustration, decision paralysis, and operational inefficiencies.
Dynamically growing Polish e-commerce platform specializing in eyewear, offering virtual try-on technology and corrective lenses
Anticipated outcomes include 25-40% higher conversion rates, 50% reduction in cart abandonment during lens configuration, 70% faster product updates for administrators, and continuous optimization through A/B testing. The solution will strengthen market position through improved customer satisfaction and operational efficiency while maintaining technical scalability for future growth.