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Multi-Country B2C E-commerce Platform Expansion with Localized Integrations
  1. case
  2. Multi-Country B2C E-commerce Platform Expansion with Localized Integrations

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Multi-Country B2C E-commerce Platform Expansion with Localized Integrations

e-point.com
Consumer products & services
Retail
Manufacturing

Challenges in Scaling Cross-Border E-commerce Operations

Existing e-commerce infrastructure lacked the flexibility to support rapid expansion across multiple international markets while maintaining localized payment methods, tax regulations, and content management requirements. Need for improved SEO performance and mobile user experience to maintain competitive advantage.

About the Client

Leading supplier of household products with global distribution, seeking to expand direct-to-consumer digital sales channels

Strategic Expansion Goals

  • Establish scalable technical foundation for 11-country rollout
  • Implement localized market integrations for payments and tax compliance
  • Optimize mobile-first user experience with PWA technology
  • Enhance SEO performance through SSR implementation
  • Maintain consistent product catalog management across regions

Core System Capabilities

  • Multi-currency and multi-language support
  • Localized payment gateway integrations (Sofort, SEPA, etc.)
  • Centralized product catalog with regional availability controls
  • Server-side rendering (SSR) for SEO optimization
  • Progressive Web App (PWA) mobile experience
  • Integrated content management system with translation tools

Technology Stack Requirements

SAP Commerce (Hybris)
epoint CMS
e2m storefront
Node.js
Apache Kafka
Docker

Critical System Integrations

  • SAP ERP for order management
  • PIM system for product data
  • TrustedShops certification
  • Bazaarvoice reviews
  • Commerce Connector
  • Google Analytics/SEO tools

Performance and Scalability Requirements

  • High-availability architecture for global traffic
  • Sub-2-second page load times with SSR
  • Support for 100K+ concurrent users
  • GDPR-compliant data handling
  • 99.9% system uptime SLA

Expected Business Outcomes

Projected 50% faster time-to-market for new country launches compared to traditional implementations, with 20%+ increase in cross-border conversion rates through localized payment options. Mobile-optimized experience expected to maintain 60%+ transaction share from mobile devices, while SSR improvements anticipate 30%+ growth in organic search traffic.

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