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Multinational Portal Redesign for Global Pharmaceutical Brand

e-point.com

Medical

Biotechnology

Pharmaceuticals

Challenges in Global Web Presence and User Experience

Existing portal lacked alignment with international branding strategy, suffered from poor information architecture causing content discoverability issues, failed to adapt to mobile devices, and struggled with multilingual content management across diverse regulatory environments

About the Client

Polish pharmaceutical and biotechnological company with 500+ products serving patients in 70+ countries, requiring a globally scalable digital presence

Strategic Goals for Portal Modernization

Develop audience-specific information architecture for medical professionals, patients, researchers, and HR stakeholders
Implement responsive design compatible with all device types
Establish multilingual framework supporting 10+ language versions with regional customization
Create reusable component library for efficient content management
Ensure compliance with global pharmaceutical regulatory requirements

Core System Requirements

Dynamic content filtering system for product catalogues
Role-based content personalization for different user groups
Interactive company history and branch visualization tools
HR recruitment pipeline tracking interface
R&D drug development progress dashboards
Multi-language content versioning with regional compliance controls

Technology Stack Requirements

epoint CMS (ActiveContent)

Responsive Web Design Frameworks

Content Delivery Network (CDN)

Cloud Hosting Infrastructure

System Integration Needs

CRM System
Analytics Platform
Digital Asset Management (DAM)
Single Sign-On (SSO)

Operational Requirements

24/7 High Availability
HIPAA/GDPR Compliance
Scalable Architecture for 70+ Countries
Multi-language SEO Optimization
Performance Optimization for Low-Bandwidth Regions

Expected Business Outcomes

Enables 35% faster content deployment through reusable components, improves global user engagement with tailored experiences, reduces maintenance costs by 40% through centralized management, and supports future expansion into new markets with pre-built localization frameworks