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Multi-Market E-commerce Expansion with BigCommerce Platform Migration
  1. case
  2. Multi-Market E-commerce Expansion with BigCommerce Platform Migration

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Multi-Market E-commerce Expansion with BigCommerce Platform Migration

digitalsuits.co
Retail
Consumer products & services
eCommerce

Business Expansion and Platform Limitations

The client's existing e-commerce platform lacked multicurrency support (critical for Malaysia), imposed marketing restrictions, offered limited payment options, and featured an inefficient content management system that hindered detailed product descriptions and multimedia integration.

About the Client

A US-based textile manufacturer producing headwear, air masks, skincare exfoliants, and kitchen aprons, with a focus on charitable contributions for children's cancer research.

Platform Migration and Market Expansion Goals

  • Migrate to a scalable e-commerce platform enabling multicurrency transactions across targeted regions
  • Establish separate online stores for USA, Canada, Europe, and Malaysia
  • Implement a flexible content management system for localized product content
  • Enhance digital asset management with video/photo integration capabilities

Core E-commerce Platform Requirements

  • Multicurrency support for USD, CAD, EUR, and MYR
  • Regional store customization with localized content
  • Rich media asset management system
  • Streamlined product description workflows

Technology Stack Preferences

BigCommerce

System Integration Needs

  • Payment gateway providers (regional compliance)
  • Localization and translation services
  • Digital asset management tools

Operational Requirements

  • High availability architecture for global markets
  • Scalable infrastructure for seasonal traffic
  • GDPR and PCI-DSS compliance

Enhanced Market Reach and Operational Efficiency

Successful implementation will enable immediate market expansion across four regions, improve conversion rates through localized content, reduce content management overhead by 40%, and support 24/7 global transaction capabilities while maintaining charitable contribution growth.

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