Modernizing Non-Profit Organization's Digital Platform for Enhanced Content Management and Engagement

The organization currently operates a legacy content management system that limits content management capabilities, hampers user engagement, and complicates automation processes. This results in inefficient workflows, reduced content output, and suboptimal donor communication, ultimately impacting the organization’s mission outreach and operational effectiveness.

A mid-sized non-profit organization dedicated to humanitarian aid, operating an informational and donor engagement website seeking a platform upgrade to improve content management, user engagement, and communication automation.

• Migrate existing website content, media, and user data from the current system to a modern, scalable platform with minimal downtime.
• Enhance content management workflows to allow non-technical staff to create, update, and organize content efficiently.
• Implement responsive, cross-browser compatible front-end design to improve accessibility and user experience.
• Integrate with marketing automation tools to facilitate personalized, automated donor communication workflows.
• Incorporate secure payment gateway integration to support online donations and transactions.
• Reduce site management and content update time by at least 75% through system enhancements.
• Increase monthly content production and updates due to improved editorial workflows and media handling.
• Boost user engagement metrics through improved navigation, interactive features, and content presentation.

• Content migration tools to transfer existing content, taxonomies, and custom fields from legacy systems.
• A responsive, visually appealing theme compatible across all major browsers and devices.
• Custom module redevelopment or adaptation to meet updated platform standards.
• Advanced media management capabilities for images, videos, and other content types.
• User role management and permissions for content editors, administrators, and other stakeholders.
• Integration with marketing automation platform for automated, targeted communication workflows.
• Secure payment processing integration supporting online donations.
• Interactive features and improved navigation to enhance user engagement.

• Marketing automation platform for automated donor communications
• Secure payment gateway for online transactions and donations

• System should support seamless content updates with a reduction in management time by at least 75%.
• Website must be fully responsive and compatible across all major browsers and devices.
• Data security measures to ensure safe handling of user and transaction data.
• Platform should support scalability to accommodate future growth in content and user base.
• Ensure high performance with rapid load times and minimal downtime.

The modernization of the organization's digital platform is expected to significantly improve content management efficiency, reducing site management time by over 75%. Enhanced media handling and editorial workflows will enable increased monthly content output. Integration with automation tools will automate donor communications, reducing manual outreach time by approximately 60%. As a result, user engagement should increase through interactive features and improved navigation, elevating overall user satisfaction and strengthening donor relationships.