The institution's outdated content management system hindered efficient content updates, complicated navigation for diverse user groups, and increased reliance on technical resources for routine website changes, leading to slow content deployment and reduced user engagement.
A large higher education institution with diverse academic programs seeking to improve content management, website navigation, and user engagement.
The new platform is expected to enable the internal team to update website content up to 10 times faster, reduce reliance on technical developers, and automate critical information management. It aims to significantly increase user engagement, with potential improvements of over 235% in inquiry submissions, 87% in page views of key sections, and a 42% increase in average session duration. Additionally, the scalable architecture will ensure the site remains robust during high-traffic periods and accommodates future growth initiatives.