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Modernization of Manufacturing Website for Enhanced User Experience and Administrative Efficiency
  1. case
  2. Modernization of Manufacturing Website for Enhanced User Experience and Administrative Efficiency

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Modernization of Manufacturing Website for Enhanced User Experience and Administrative Efficiency

clockwork.com
Manufacturing
eCommerce
Information technology

Challenges with Legacy Website Infrastructure

Outdated technology stack causing slow performance, security vulnerabilities, and poor user navigation. Complex integrations requiring external vendor support for content updates. Cumbersome customer experience with inefficient information architecture and manual quoting processes.

About the Client

Manufacturer of industrial humidification and evaporative cooling systems seeking digital transformation of online presence

Strategic Modernization Goals

  • Improve website performance and security
  • Enhance user experience through intuitive navigation
  • Implement self-service content management
  • Automate critical business processes
  • Ensure mobile-responsive design compliance

Core System Modernization Requirements

  • Responsive WordPress CMS migration with BigCommerce integration
  • User-centric information architecture with research-backed sitemap
  • Automated quoting calculator replacing spreadsheet system
  • Custom calculator integrations for product selection
  • Real-time data dashboards for user analytics
  • Accessibility-compliant interface (WCAG 2.1 AA)

Technology Stack Requirements

WordPress (headless CMS implementation)
BigCommerce storefront integration
Modern JavaScript frameworks (React/Vue.js)
Cloud-based hosting infrastructure

System Integration Needs

  • Custom product calculators API
  • Real-time data integration middleware
  • User authentication and role management
  • Analytics and performance monitoring tools

Operational Requirements

  • 99.9% page load time reduction (GTmetrix A-grade performance)
  • 94+ Lighthouse accessibility score
  • Enterprise-grade security protocols
  • Automated testing and CI/CD pipeline
  • Cross-browser compatibility (Chrome, Firefox, Safari, Edge)

Expected Business Outcomes

Achieve 99.9% faster page load times, A-grade performance scores, and 94/100 accessibility compliance. Enable internal teams to manage content independently while improving customer satisfaction through intuitive navigation and real-time tools. Strengthen security posture and reduce operational costs through automated processes and modern infrastructure.

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