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Strategic Lead Generation Platform Development

clockwork.com

Healthcare

Challenges in Lead Generation and Digital Experience

Existing digital experience lacked effective content management, strategic SEO implementation, and modern lead generation practices. Required a unified platform to deliver personalized experiences while integrating with existing systems to improve conversion rates and operational efficiency.

About the Client

Healthcare technology company focused on innovative member engagement solutions

Key Project Objectives

Create a scalable, flexible technology platform for lead generation
Integrate CMS with CRM systems for real-time personalization
Implement strategic SEO and content optimization capabilities
Enable A/B testing and behavioral data tracking
Improve internal workflows to accelerate time-to-market

Core System Functionalities

Dynamic content personalization engine
Integrated CMS-CRM data synchronization
A/B testing and user behavior tracking
SEO-optimized content management system
Lead scoring and qualification workflows
Real-time analytics dashboard

Technology Stack Preferences

Cloud-native architecture

Headless CMS platform

CRM integration framework

Behavioral analytics tools

Marketing automation platform

System Integration Requirements

CRM system (Salesforce/HubSpot)
Google Analytics 4
Email marketing platforms
Customer data platform (CDP)
Third-party identity resolution tools

Non-Functional Requirements

High-availability architecture (99.9% uptime)
GDPR/CCPA compliance framework
Scalable infrastructure for 10x traffic growth
Sub-second page load performance
Role-based access control (RBAC)

Expected Business Impact

Projected 40-60% increase in qualified leads through personalized content delivery, 30% reduction in campaign deployment time via optimized workflows, and 25% improvement in conversion rates through data-driven personalization and strategic SEO implementation.