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Development of Cross-Platform Mobile Health Benefits Management Application with Integrated Marketplace

clockwork.com

Healthcare

Insurance

Current Member Experience Challenges

Members face significant daily burdens managing health benefits, making healthy choices difficult. Existing systems lack integration with daily life needs, while marketing/sales channels fail to effectively communicate program value, limiting revenue growth potential.

About the Client

Health benefits provider focused on innovative member experience solutions

Strategic Project Goals

Create seamless mobile health benefits management experience
Increase member engagement through daily-life integration
Drive healthy behavior adoption through intuitive UX
Enhance marketing effectiveness to boost program adoption
Establish scalable digital commerce channel for health products

Core System Capabilities

Cross-platform mobile application (iOS/Android)
Member card activation & digital ID management
Real-time benefits balance tracking
Health product marketplace with delivery logistics
In-store shopping guidance with retail scanner integration
Accessibility features for senior and special needs populations
Headless CMS for marketing content management
White-label branding capabilities for partners

Technology Stack Requirements

Cross-platform mobile development framework (React Native/Flutter)

Headless CMS (Contentful/Sanity)

Cloud-based e-commerce platform

Native accessibility APIs (VoiceOver/TalkBack)

Mobile analytics integration

System Integration Needs

Health benefits database APIs
Payment gateway services
Product inventory systems
Delivery logistics APIs
Marketing analytics tools (Google Analytics)
CRM platform for member data

Operational Requirements

99.9% uptime SLA for core services
HIPAA-compliant data handling
Scalable architecture for seasonal demand
WCAG 2.1 AA accessibility compliance
Sub-2s page load performance targets

Expected Business Outcomes

Projected 35-45% increase in member engagement metrics, $2.5M+ quarterly revenue from marketplace sales, 4.5+ star app store rating, and 25% reduction in customer service inquiries related to benefits management within first six months post-launch.