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Modernization of Yearbook Builder Platform for Enhanced User Experience

clockwork.com

Retail

Education

Challenge: Outdated Yearbook Builder Platform

The existing Yearbook Builder tool required modernization to improve adaptability, scalability, and user experience while maintaining competitive advantage in the school portraits and yearbooks market.

About the Client

Leading provider of school portraits and yearbooks with a focus on digital solutions

Goals for Platform Modernization

Create a more adaptable and scalable technical architecture
Simplify user interactions through automated workflows
Enhance customer experience with intuitive interface design
Ensure alignment with evolving customer expectations and support team requirements

Core System Requirements

Customizable template builder with drag-and-drop functionality
Automated layout optimization and design suggestion engine
Real-time collaboration tools for customer support teams
Streamlined workflow with minimal user input requirements
Integrated usability testing and feedback collection system

Technology Stack Preferences

Modern JavaScript frameworks (React/Vue.js)

Cloud-native architecture (AWS/Azure)

Headless CMS integration

Progressive Web App (PWA) capabilities

System Integration Needs

Customer support ticketing systems
User analytics platforms (Google Analytics)
Marketing automation tools (HubSpot)
Payment processing gateways

Non-Functional Requirements

High scalability for seasonal traffic spikes
99.9% system uptime SLA
Cross-browser compatibility
GDPR-compliant data handling
Performance optimization for low-bandwidth users

Expected Business Outcomes

The modernized platform will reduce user effort by 60%, accelerate time-to-market for new features by 40%, and improve customer satisfaction scores through simplified interactions and enhanced design capabilities.