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Rapid Development of LGBTQ+ Family Support Resource Tool with Branding and Scalable Infrastructure
  1. case
  2. Rapid Development of LGBTQ+ Family Support Resource Tool with Branding and Scalable Infrastructure

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Rapid Development of LGBTQ+ Family Support Resource Tool with Branding and Scalable Infrastructure

clockwork.com
Non-profit

Urgent Need for Support Amid Legislative Challenges

LGBTQ+ families face heightened risks due to increasing anti-LGBTQ+ legislation, requiring immediate access to verified legal resources, healthcare information, and secure community support networks to navigate crises safely.

About the Client

Advocacy organization supporting LGBTQ+ families through resources, legal guidance, and community building

Strategic Development and Deployment Goals

  • Deliver a functional support tool within 8 weeks to address urgent community needs
  • Create a secure, privacy-focused platform for resource access and information sharing
  • Establish clear brand identity and trust-building elements for user adoption
  • Implement scalable infrastructure to accommodate future feature expansion
  • Ensure compliance with legal and accessibility standards for vulnerable users

Core Platform Capabilities

  • Secure resource library with legal/healthcare guidance
  • Interactive crisis navigation tools
  • Anonymous community support forums
  • Mobile-optimized content delivery
  • Dynamic content update capabilities
  • Multilingual accessibility features

Technology Stack Requirements

WordPress CMS with custom theme development
Pantheon hosting platform
PHP/MySQL backend architecture
Responsive design framework
Privacy-first JavaScript implementation

Third-Party System Integrations

  • Google Analytics 4 (privacy-compliant configuration)
  • HubSpot CRM integration
  • Hotjar user behavior analytics
  • Facebook Pixel (with consent management)

Operational and Security Requirements

  • HIPAA-compliant data handling protocols
  • WCAG 2.1 accessibility compliance
  • 99.9% uptime SLA during crisis periods
  • Sub-2s page load performance targets
  • GDPR-compliant cookie management system

Immediate Support and Long-term Community Empowerment

Enables rapid crisis response for 100,000+ LGBTQ+ families annually, reduces legal/healthcare access barriers by 60%, and establishes foundation for expanding support services while maintaining strict privacy protections in politically sensitive environments.

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