An industry-focused non-profit organization is experiencing difficulties with its outdated website, which hampers user navigation, makes information hard to find, and restricts member engagement. The existing site lacks modern design and efficient content management, limiting the organization’s ability to serve its members effectively and promote community interaction.
A national non-profit trade association representing industry professionals, with multiple chapters and educational programs seeking to enhance member engagement and information accessibility.
The new website aims to significantly improve user experience by enabling easier access to information and resources, increasing community engagement through chapter locators and interactive features. It is projected to enhance member satisfaction, streamline content management, and foster greater involvement with organizational branding and programs, similar to observed outcomes such as increased engagement and visibility metrics.