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Modern Website and Member Portal Redevelopment for Industry Association
  1. case
  2. Modern Website and Member Portal Redevelopment for Industry Association

Modern Website and Member Portal Redevelopment for Industry Association

orases.com
Non-profit
Education
Membership organizations

Identifying the Challenges of Outdated Website Infrastructure

An industry-focused non-profit organization is experiencing difficulties with its outdated website, which hampers user navigation, makes information hard to find, and restricts member engagement. The existing site lacks modern design and efficient content management, limiting the organization’s ability to serve its members effectively and promote community interaction.

About the Client

A national non-profit trade association representing industry professionals, with multiple chapters and educational programs seeking to enhance member engagement and information accessibility.

Goals for a Modernized Digital Presence

  • Develop a modern, clean, and user-friendly website with improved navigation and search capabilities to enhance information discoverability.
  • Implement a content management system enabling administrators to easily update and manage content, events, chapters, and navigation elements.
  • Integrate with existing association management and credentialing software to allow members secure access to personalized information and exclusive content.
  • Include interactive features such as chapter locators via maps and search functionalities to foster member connectivity.
  • Ensure the website aligns with organizational principles of integrity, excellence, and collaboration to support mission-driven goals.
  • Manage external graphic design collaboration within project scope to ensure cohesive branding and visual consistency.

Core Functional Features for the Industry Organization Website

  • Responsive, modern website design with an intuitive user interface
  • Content Management System (CMS) for easy administration of pages, events, and navigation
  • Member login portal integrated with existing management/credentialing systems for personalized access
  • Search functionality for easily locating information, chapters, and events
  • Interactive chapter locator map with search capabilities
  • Content highlighting and featured content management tools for administrators
  • Integration with existing association management software to sync membership data and access permissions
  • Collaboration with graphic design vendors for visual branding and assets

Technology Architecture and Platform Preferences

Content Management System with robust editing and publishing features
Responsive web design framework for mobile and desktop compatibility
Secure user authentication and role-based access control
Search engine optimized (SEO) friendly architecture

Essential System Integrations

  • Association management and credentialing software for member data synchronization
  • Mapping and geolocation services for chapter locator map
  • Content delivery and hosting platform with scalability features

System Performance, Security, and Maintainability Standards

  • Scalable infrastructure to support increasing site visitors and content volume
  • High performance with fast load times, optimized for search engines
  • Reliable security measures to protect member data and login credentials
  • Ease of content updates and system maintenance through the CMS
  • Compliance with web accessibility standards

Expected Business and Community Benefits

The new website aims to significantly improve user experience by enabling easier access to information and resources, increasing community engagement through chapter locators and interactive features. It is projected to enhance member satisfaction, streamline content management, and foster greater involvement with organizational branding and programs, similar to observed outcomes such as increased engagement and visibility metrics.

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