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The client faces significant challenges with their outdated online booking system, including poor user experience, fragmented integration with third-party services, and low conversion rates. These issues hinder their ability to compete effectively in the modern travel market.
A travel services company offering customized travel packages and booking solutions, seeking digital transformation to enhance customer experience and operational efficiency.
The new platform is projected to increase online booking conversions by 40%, reduce customer acquisition costs by 25%, and enhance operational efficiency by automating 70% of backend processes. This will position the client as a competitive player in the digital travel market.