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Modern Corporate Website Redesign for Industry Leadership and Talent Attraction
  1. case
  2. Modern Corporate Website Redesign for Industry Leadership and Talent Attraction

Modern Corporate Website Redesign for Industry Leadership and Talent Attraction

orases.com
Construction
Real estate
Manufacturing

Challenges with Outdated Website and Brand Representation

The client's existing website fails to accurately reflect their core values of sustainability, integrity, and expertise, leading to a disconnect between their brand image and actual organizational culture. The portfolio presentation is outdated and cumbersome to update, limiting their ability to showcase large-scale projects effectively and attract suitable talent. This hinders their market positioning and growth objectives.

About the Client

A mid-sized commercial construction management firm focused on sustainable building practices, industry leadership, and attracting top talent through an engaging online presence.

Key Goals for the Website Transformation Project

  • Develop a modern, visually appealing website aligned with the company's brand and core values.
  • Implement a user-friendly content management system to facilitate easy updates of project portfolios and content.
  • Create a comprehensive project portfolio module that showcases projects from inception to completion, with visual and downloadable project summaries.
  • Enhance the recruitment section with a careers module to highlight company culture, facilitate job postings, and enable resume uploads.
  • Increase website engagement and traffic, aiming for at least a 75% increase in user interactions and a 47% increase in site traffic.
  • Strengthen brand positioning as industry leaders and attract high-quality talent.

Essential Functional Features of the New Website

  • Customizable brand storytelling and messaging framework.
  • An advanced portfolio module supporting large images, project timelines, and downloadable tear sheets.
  • A careers section with job search functionality and resume upload capability.
  • User roles and permissions for easy content management.
  • SEO optimized structure for increased visibility.
  • Mobile responsive design for optimal viewing on all devices.

Technology Stack Preferences for Development

Modern CMS platform with intuitive content editing capabilities
Responsive front-end frameworks (e.g., React, Vue.js, or similar)
Simple, secure hosting infrastructure

Required System Integrations

  • Applicant tracking or resume management system
  • Analytics tools for tracking user engagement and site traffic
  • Potential integration with existing project management or portfolio systems

Performance & Security Benchmarks

  • Scalable architecture to support unlimited portfolio entries and high traffic volumes
  • Page load times optimized for fast performance (target < 3 seconds)
  • Secure data handling, especially for resume uploads and user information
  • High uptime and availability standards

Projected Business Benefits and Strategic Outcomes

A newly designed website will enable the client to better articulate their brand values, showcase their project expertise, and attract quality talent. Anticipated results include a 75% increase in user engagement and a 47% rise in site traffic, leading to more project acquisition opportunities and a stronger market position as an industry leader.

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