Modern Content Management System and Infrastructure Enhancement for High-Traffic Digital Publishing Platform

The client manages a high-traffic online portal built on an outdated, dedicated CMS, leading to difficulties in content updates, scalability issues under heavy user loads, and complex migration processes. The existing infrastructure hampers rapid content publishing and site performance, with a database size of approximately 25 GB and numerous embedded scripts from advertisement networks that impact loading times.

A leading digital media publisher with large-scale online lifestyle and entertainment portals experiencing rapid content growth and high user traffic.

• Migrate existing content from legacy systems to a new, flexible content management platform within a defined transition period.
• Implement a scalable web hosting environment supporting dynamic load balancing, supporting 6 to 18 servers based on traffic demands.
• Optimize site performance under high load scenarios, reducing load times and improving user experience.
• Develop and deploy custom content migration scripts and tools to ensure seamless content transfer with minimal downtime.
• Create a tailored sitemap generation solution to handle a large volume of pages efficiently.
• Enhance the site's design and layout for improved user engagement and usability.

• Content migration module capable of reading from legacy databases and importing posts and images via API with multi-threaded processing.
• Automated transitional migration system that continuously copies new content during migration period to ensure data consistency.
• Custom sitemap generator optimized for large-scale page collections.
• Responsive, modern website layout and design aligned with branding requirements.
• Integration with cloud storage (e.g., S3) for media assets.
• Content management interface for editors to publish and update content efficiently.

• Legacy database systems for content migration
• API integrations for content import/export
• Advertisement scripts and networks scripts
• Media asset storage and delivery services
• Content management and editorial tools

• Scalable infrastructure supporting rapid scaling from 6 to 18 servers based on traffic
• High availability with minimal downtime during migration and deployment
• Site response time optimized for under 2 seconds during peak loads
• Data security and compliance for user data and content assets
• Efficient content indexing and sitemap generation capable of handling thousands of pages

The project aims to significantly improve site performance and scalability, accommodating high traffic volumes with reduced load times. It will streamline content migration processes, enable faster publishing workflows, and enhance user engagement through a modern design. Overall, these improvements are expected to support increased traffic, higher content volume, and enhanced revenue opportunities with more efficient ad management, resulting in a more resilient and future-proof digital media platform.