The client operates an aging CMS that hinders content management, user engagement, and multilingual support, especially given the complexities of Japanese language and database structures. The existing platform lacks flexibility and scalability to support their ongoing informational campaigns and community outreach efforts.
A nonprofit organization dedicated to raising awareness about animal rights and welfare, managing a content-driven website with diverse categories such as events, recipes, and informational resources.
The migration is expected to streamline content management, enhance user experience with advanced search and filtering, and support multilingual content including Japanese. These improvements aim to increase user engagement, elevate awareness efforts, and provide a sustainable platform for future growth, ultimately resulting in more effective animal rights advocacy and wider community outreach.