Migration and Optimization of E-commerce Platform from Legacy System to Scalable WooCommerce Environment

The client operates an online store on a legacy platform that hampers site performance, limits marketing automation, and complicates product and customer management. They require a seamless migration to a more modern, optimized platform to enhance user experience, improve Google Page Speed scores, and support effective sales campaigns without disrupting ongoing operations.

A mid-sized online retail business seeking a platform upgrade to improve site performance, user experience, and marketing capabilities, with a focus on maintaining existing customer data and product catalog integrity.

• Successfully transfer existing product catalog and customer database to a new WooCommerce platform with minimal data loss.
• Improve store management functionality and user interface to increase operational efficiency.
• Achieve high Google Page Speed Insights scores (targeting 90+ mobile / 95+ desktop) through advanced caching and CDN integration.
• Enable campaign management tools, such as newsletter integrations, to facilitate marketing efforts.
• Ensure smooth transition to avoid operational downtime and support ongoing sales activities.
• Refresh and adapt brand visuals to align with current market standards and enhance brand identity.

• Migration module for transferring product catalog and customer database from legacy system
• User-friendly dashboard for managing product listings, orders, and customer data
• Implementation of caching mechanisms combined with Content Delivery Network (CDN) for optimal site speed
• Responsive design to ensure high performance on mobile and desktop devices
• Tools for campaign management, including newsletter integration
• Brand refresh capability to update store visuals and branding assets
• Training resources for client staff to operate and maintain the store efficiently

• Content Delivery Network (CDN) for performance optimization
• Email marketing and newsletter tools
• Analytics platforms for performance monitoring
• Payment gateway integrations

• Achieve Google Page Speed score of at least 90+ on mobile and 95+ on desktop
• Ensure data security during migration and operation
• Design for scalability to handle traffic growth and promotional campaigns
• Maintain high availability with minimized downtime during transition

The migration and optimization project is expected to significantly enhance the store’s performance, achieving Google Page Speed Insights scores above 90 mobile and 95 desktop, thereby improving user experience and search rankings. It will enable more effective marketing campaigns through integrated tools and streamline management processes, supporting increased sales and operational efficiency. The brand refresh and technical improvements aim to elevate the client’s market position and customer satisfaction.