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Leifheit's international e-commerce platform faced challenges including adapting the website's graphic design for improved customer experience and Core Web Vitals, optimizing search functionality, effectively promoting key products and highlighting added benefits. These issues led to inadequate product presentation, long search times, a complex purchase process, and a lack of shopping triggers, ultimately impacting conversion rates and customer loyalty.
Leifheit is a leading international provider of household supplies with a 60-year history, operating in over 80 countries.
This project is expected to significantly improve Leifheit's online sales performance, leading to a higher conversion rate, increased average order value, reduced cart abandonment, and enhanced customer satisfaction. The improvements will also contribute to a stronger brand image and increased customer loyalty across all international markets.