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Integration of SAP Hybris with BaseLinker for Unified Multichannel Sales Platform
  1. case
  2. Integration of SAP Hybris with BaseLinker for Unified Multichannel Sales Platform

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Integration of SAP Hybris with BaseLinker for Unified Multichannel Sales Platform

e-point.com
Consumer products & services
Retail
eCommerce

Multichannel Sales Fragmentation

Leifheit faced challenges managing multiple sales channels through disparate systems, including manual order processing, inconsistent inventory tracking across platforms, pricing discrepancies, and limited scalability for marketplace expansion. This resulted in operational inefficiencies and missed growth opportunities.

About the Client

A global household goods manufacturer with 60+ years of heritage, selling products in 80+ countries and seeking digital transformation for multichannel sales optimization

Digital Transformation Goals

  • Integrate SAP Hybris with BaseLinker API for seamless marketplace management
  • Centralize order processing and inventory synchronization across all sales channels
  • Automate pricing updates and product listings for multiple platforms
  • Enable scalable expansion to 300+ supported marketplaces

Core System Capabilities

  • Centralized order management dashboard
  • Real-time inventory synchronization
  • Automated price adjustment engine
  • Bulk product listing across multiple marketplaces
  • Automated customer communication workflows

Technology Stack

SAP Hybris
BaseLinker API
Cloud Integration Middleware

System Interoperability

  • SAP Hybris-BaseLinker API integration
  • Marketplace APIs (Amazon, eBay, Allegro)

Operational Requirements

  • Scalable architecture for 300+ marketplace integrations
  • Real-time data synchronization (sub-5 second latency)
  • Enterprise-grade security protocols
  • 99.9% system uptime SLA

Business Transformation Outcomes

Enables immediate multichannel expansion with 70% reduction in order processing time, real-time inventory accuracy across all platforms, and 30% faster time-to-market for new product listings. Positions Leifheit for 20% annual sales growth through optimized marketplace operations.

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