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Implementation of a Product Information Management (PIM) System for Enhanced Multi-Channel Sales and Data Consolidation
  1. case
  2. Implementation of a Product Information Management (PIM) System for Enhanced Multi-Channel Sales and Data Consolidation

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Implementation of a Product Information Management (PIM) System for Enhanced Multi-Channel Sales and Data Consolidation

e-point.com
Food & Beverage
Consumer products & services

Challenges in Managing Disorganized Product Data Across Multiple Sales Channels

The client struggled with fragmented product information management, handling over 7,000 products with 50+ parameters each (e.g., allergens, nutritional data, logistics details). Data existed in siloed systems as operational files rather than customer-ready offers, leading to inefficient B2B sales processes, inconsistent digital presentations, and time-consuming manual updates across ecommerce platforms, websites, and sales tools.

About the Client

Market leader in Poland's frozen food industry, specializing in production and distribution of frozen food products nationwide.

Goals for Unified Product Data Management and Sales Enablement

  • Centralize product data consolidation and validation
  • Enable seamless multi-channel content distribution
  • Provide sales teams with dynamic product filtering tools
  • Integrate with existing ERP and third-party systems
  • Ensure scalability for future data sources and sales channels

Core System Capabilities for Product Information Management

  • Multi-source data aggregation (ERP, Brandbank, manual imports)
  • Attribute-based product filtering for B2B sales teams
  • Automated data validation and enrichment workflows
  • Role-based access control for data editing permissions
  • API-driven integration with ecommerce platforms and mobile apps

Technology Stack Requirements

PIMcore (open-source PIM platform)
RESTful APIs
Cloud-based architecture

Critical System Integrations

  • ERP system
  • Nielsen Brandbank
  • B2B/B2C ecommerce platforms
  • Digital asset repositories

Performance and Scalability Expectations

  • Support for 10,000+ concurrent product data transactions
  • 99.9% system uptime SLA
  • Role-based UI customization capabilities
  • Data encryption for sensitive product information

Anticipated Business Outcomes from PIM Implementation

The solution will reduce product data management overhead by 60%, increase B2B order conversion rates through enriched digital presentations, and enable faster onboarding of new sales channels. Automated data synchronization will decrease order processing time by 40% while improving data accuracy across all customer touchpoints.

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