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Healthcare Website Modernization and Marketing Automation Platform Migration
  1. case
  2. Healthcare Website Modernization and Marketing Automation Platform Migration

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Healthcare Website Modernization and Marketing Automation Platform Migration

clockwork.com
Health & Fitness
Medical

Challenges

Spok's existing website was outdated and lacked integration with their content management and marketing automation systems. This hindered their ability to effectively lead generation, manage content updates, and leverage marketing automation for improved patient care communication. They needed a modern, customer-centric website strategy and platform that supported their business goals and integrated with existing and new tools.

About the Client

Spok is a healthcare technology company focused on providing clinical communication solutions to healthcare teams, enabling smarter and faster workflows.

Objectives

  • Develop a new customer-centric website to drive lead conversion.
  • Implement a robust content management system for easy content updates.
  • Successfully migrate email marketing automation from Salesforce Pardot to HubSpot.
  • Modernize the website architecture and design to reflect the updated brand.
  • Ensure seamless integration between the website and marketing automation platform.

Functional Requirements

  • Lead capture forms and landing pages.
  • Content management system (CMS) with intuitive interface.
  • Integration with HubSpot marketing automation platform.
  • Responsive design for optimal viewing on all devices.
  • High-resolution image display across all breakpoints.
  • Secure content management and user access control.

Preferred Technologies

Drupal CMS
HubSpot Marketing Automation
Cloud Hosting (with security constraints)

Required Integrations

  • HubSpot API
  • Salesforce Pardot (for data migration)
  • Google Analytics

Non-Functional Requirements

  • Scalability to handle increasing traffic.
  • High website performance and fast loading speeds.
  • Robust security measures to protect sensitive data.
  • Accessibility compliance (WCAG).

Expected Business Impact

The new website will improve lead generation, enhance the customer experience, streamline content management workflows, and enable more effective marketing automation campaigns. This will ultimately contribute to increased revenue and improved efficiency for Spok.

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