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Headless PWA Development for Luxury Mattress Retail - In-Store Experience

digitalsuits.co

Retail

Consumer products & services

Hospitality & leisure

Challenge

The client lacks a self-service digital experience for in-store customers to independently explore mattress features, benefits, and product details, hindering informed purchase decisions and potentially requiring significant staff intervention.

About the Client

A leading US-based supplier of luxury mattresses and related sleep products, offering premium materials and a focus on customer comfort.

Objectives

Develop a progressive web application (PWA) for in-store device deployment.
Enable customers to explore mattress models, features, and benefits independently.
Provide access to high-quality product information (videos, images, descriptions).
Facilitate product comparison.
Allow customers to add products to a virtual cart.
Enable customers to share product information via email.
Provide a scalable and maintainable content management system for updating product information.

Functional Requirements

Interactive product displays (videos, images, descriptions)
Product comparison functionality
Virtual shopping cart
Email sharing of product information
Content management system for updating product information
Offline access to key product information
Integration with a third-party marketing tool for lead generation

Preferred Technologies

Strapi (Headless CMS)

Next.js (PWA Framework)

AWS (CloudFront, S3, Postgres)

Progressive Web App (PWA) architecture

Integrations Required

Third-party marketing tool (e.g., Mailchimp, HubSpot) for lead capture
Potential integration with existing POS (Point of Sale) system for seamless transition to purchase

Key Non-Functional Requirements

High performance and fast loading times (especially for offline access)
Scalability to support future product additions and store deployments
Security to protect customer data
Cross-device compatibility (tablets, kiosks)
Responsive design for optimal viewing on various screen sizes

Estimated Business Impact

The PWA is expected to enhance the in-store customer experience, empower customers to make informed purchase decisions at their own pace, reduce reliance on in-store staff for product information, and potentially increase sales conversions. It also provides a valuable tool for gathering customer data through the marketing tool integration.