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Headless E-Commerce Platform Development for Men's Skincare Brand with Custom Features

digitalsuits.co

eCommerce

Consumer products & services

Challenges Overview

The client required a headless commerce solution using Shopify and Instant Commerce with a unique design not supported by Instant Commerce's standard templates. The platform's newness introduced limitations, requiring custom development to implement desired features and overcome restrictions.

About the Client

A contemporary men's skincare brand that blends natural ingredients with advanced technology to create eco-friendly and effective grooming products.

Project Objectives

Implement a headless commerce architecture integrating Shopify Plus and Instant Commerce
Develop a fully customized, brand-aligned user interface beyond standard design templates
Enable seamless multi-language support across five languages
Enhance website performance to achieve twice the speed of traditional e-commerce platforms
Implement advanced features including geolocation popups, custom discount systems, and free shipping triggers
Ensure cross-device consistency and responsive design
Establish efficient maintenance workflows through a unified codebase

Functional Requirements

Customizable product catalog with Shopify backend integration
Dynamic content management via Storyblok CMS
Multi-language storefront with localized content delivery
Advanced navigation system with intuitive user pathways
Interactive About Us page with brand storytelling capabilities
Lead generation contact forms with department routing
SEO-optimized blog platform for content marketing
Social media integration across major platforms
Custom discount engine with real-time price calculation
Geolocation-based promotional popups
Free shipping threshold indicator

Preferred Technologies

Shopify Plus

Storyblok CMS

React

TypeScript

Tailwind CSS

JavaScript

SCSS

HTML5

Integrations Required

Shopify API for order/product management
Instant Commerce SDK for frontend framework
Geolocation API for regional promotions
Third-party payment gateways
Email marketing platform integration

Non-Functional Requirements

Sub-second page load times
99.9% system uptime SLA
Cross-browser compatibility
Mobile-first responsive design
GDPR-compliant data handling
Horizontal scalability for traffic spikes

Expected Business Impact

The headless commerce implementation will enable Namza to expand its market reach through personalized user experiences, resulting in projected 30-40% increase in conversion rates. The unified tech stack will reduce development costs by 25% through reusable components, while the enhanced content management capabilities will allow marketing teams to deploy campaigns 50% faster. Performance optimizations are expected to improve SEO rankings and reduce bounce rates by 20%.