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Enhancement of Mobile Demand-Side Platform (DSP) with Scalable Infrastructure and Advanced Advertising Capabilities

https://clearcode.cc

Advertising & marketing

Information technology

Business and Technical Challenges in AdTech Platform Operations

Limited inventory access restricting campaign reach, infrastructure limitations causing scalability issues, high discrepancies (up to 50%) between DSP and partner platforms, unstable platform performance, and inefficient manual processes affecting reporting accuracy and operational efficiency.

About the Client

US-based AdTech company providing a proprietary demand-side platform for location-targeted mobile advertising campaigns

Strategic Development Goals

Expand inventory access through integration with multiple ad exchanges/SSPs
Optimize infrastructure to handle 260,000+ bid requests per second
Reduce impression/cost discrepancies to below 2%
Implement automated reporting with 15-minute latency
Establish 24/7 monitoring for 99.9% platform uptime

Core Platform Capabilities

Multi-exchange/SSP integration framework
Real-time bid request processing engine
Granular frequency capping at user level
Multidimensional reporting (13 dimensions, 27 metrics)
Automated infrastructure scaling based on demand

Technology Stack Requirements

Python

Amazon Web Services (AWS)

Third-Party System Integrations

Ad exchanges (e.g., Google AdX, OpenX)
Supply-side platforms (SSPs)
Real-time bidding (RTB) protocols
Custom discrepancy reporting APIs

Operational Requirements

Horizontal scalability to 40M+ daily impressions
Sub-100ms latency for bid response processing
Automated backup and disaster recovery systems
Role-based access control (RBAC) security model
24/7 infrastructure monitoring with SLA compliance

Expected Business Outcomes

Enables 40M+ daily impressions capacity with 98% reduction in partner discrepancies, real-time campaign optimization through multidimensional analytics, 90% faster reporting cycles, and 40% reduction in operational overhead through automation, resulting in improved client ROI and platform reliability.