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Enhancement of Cross-Platform Digital Experience for Online Eyewear Retailer

e-point.com

eCommerce

Retail

Health & Fitness

Digital Experience Challenges

The client faced significant challenges in maintaining consistent UX/UI performance across desktop and mobile platforms, with poor Core Web Vitals metrics leading to customer abandonment. Legacy mobile infrastructure failed to support advanced features like virtual fitting rooms effectively, while the Magento 2 platform required optimization for modern ecommerce demands.

About the Client

Polish online retailer specializing in branded and private-label eyewear, lenses, and innovative virtual fitting solutions

Key Project Goals

Improve mobile/desktop UX performance to meet Google Core Web Vitals standards
Implement TWA technology for seamless progressive web app experience
Enhance virtual fitting room integration across all devices
Optimize Magento 2 platform for faster load times and better conversion rates
Establish scalable infrastructure for future feature expansions

Core System Requirements

Trusted Web Activities (TWA) implementation for Android
Responsive Magento 2 storefront with Akeneo PIM integration
Calibrated virtual fitting room with device-agnostic performance
Core Web Vitals optimization framework
Agile-driven maintenance and feature development pipeline

Technology Stack

Google Trusted Web Activities (TWA)

Magento 2 eCommerce Platform

Akeneo PIM Integration

Progressive Web App (PWA) Architecture

Core Web Vitals Optimization Frameworks

System Integrations

Magento 2 to Akeneo PIM synchronization
Virtual fitting room API integration
Google Analytics 4 implementation
Payment gateway optimization

Performance Requirements

Mobile Lighthouse score improvement to 66+
Sub-3-second page load times
99.9% system availability SLA
Scalable cloud infrastructure
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Implementation of TWA technology combined with UX/UI optimization is projected to increase conversion rates by improving Core Web Vitals metrics, with measurable improvements in mobile session duration (+40%), reduced bounce rates (-25%), and enhanced customer satisfaction scores. The integrated PIM solution should streamline product management, supporting 20% faster time-to-market for new collections.