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Gratka.pl users require more detailed and precise information about properties and their surroundings to make informed decisions. Existing listings lack comprehensive location analysis, hindering user engagement and limiting the platform's competitive advantage.
A leading Polish online real estate marketplace formed from the merger of Morizon.pl and Gratka.pl, owned by Ringier Axel Springer Polska.
The project is expected to significantly improve user satisfaction, increase user engagement (measured by time spent on site and listing views), enhance Gratka.pl's competitive advantage, and potentially drive revenue growth through increased user interaction and lead generation. It will also enable MorizonGratka Group to explore new monetization opportunities related to location-based services.