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Category pages lacked readability with insufficient product information visibility. Product tabs failed to display key purchasing details, leading to cart abandonment. Ineffective cross-selling mechanisms limited private label promotion, while unavailable products were prioritized over immediately available alternatives.
Polish online eyewear retailer offering virtual try-on technology and private label products
Anticipated increase in conversion rates through improved product visibility and streamlined purchasing pathways. Expected growth in private label sales via targeted recommendations. Reduced cart abandonment through immediate availability indicators and alternative product suggestions. Enhanced user engagement metrics from optimized navigation and information architecture.