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EcoPet Nutrition Online Consultation and Personalization Platform Development

digitalsuits.co

Food & Beverage

Consumer products & services

Environmental Services

Market Differentiation and Digital Engagement Challenges

Despite offering innovative pet food solutions and sustainability initiatives, the company struggled to effectively translate its unique value proposition into digital user experiences, lacking personalized engagement tools to compete with established market players.

About the Client

French-based pet food manufacturer creating eco-friendly recipes for cats and dogs, with social responsibility initiatives supporting animal welfare and sustainable practices

Digital Transformation Goals

Create immersive online consultation experiences for pet nutrition guidance
Implement personalized product recommendation systems
Integrate eco-conscious values into user journey design
Enhance customer loyalty through tailored engagement strategies

Core Platform Capabilities

AI-powered pet profile assessment tool
Real-time video consultation portal with nutritionists
Custom meal plan generator based on pet characteristics
Eco-impact tracking dashboard for purchases
Interactive recipe explorer with sustainability metrics

Technology Stack Preferences

React.js for frontend

Node.js with Express

MongoDB for recipe database

AWS cloud hosting

Twilio for video consultations

System Integration Needs

Payment gateway (Stripe)
CRM (Salesforce)
Pet health API (PetKit)
Carbon footprint calculator API

Operational Requirements

24/7 system availability
GDPR compliance
Load balancing for 10k concurrent users
PWA capabilities for offline access
Response time <2s for 95% requests

Anticipated Business Outcomes

Projected 40% increase in online conversions through personalized experiences, 25% growth in customer retention via tailored engagement tools, and strengthened brand positioning as industry leader in sustainable pet care technology.