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Dunn Brothers Website Enhancement Project
  1. case
  2. Dunn Brothers Website Enhancement Project

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Dunn Brothers Website Enhancement Project

clockwork.com
Food & Beverage

Challenges

Dunn Brothers Coffee needed to modernize their online presence to improve website performance, enhance user experience, and streamline operations through seamless data integration. Their existing digital infrastructure required an upgrade to meet growing customer demands and maintain brand consistency across all locations.

About the Client

Dunn Brothers Coffee is a well-established coffee shop chain focused on providing high-quality coffee and a welcoming atmosphere to its customers. They operate numerous franchise locations across the country.

Goals

  • Enhance online user experience and engagement.
  • Improve website performance and reliability.
  • Streamline online ordering and rewards programs.
  • Ensure brand consistency across all online platforms.
  • Provide franchisees with a user-friendly website management system.

Core Functionalities

  • Location search with integrated mapping.
  • Online ordering system with order tracking.
  • Customer rewards program integration.
  • Nutritional information database.
  • Content Management System (CMS) for franchisees.
  • Blog and news section for brand storytelling.
  • Mobile responsiveness.

Technology Stack

WordPress
Pantheon
Yext (for location data)
NutritionIX (for nutritional data)
Google Analytics

External Integrations

  • Yext (location data)
  • NutritionIX (nutritional data)
  • Payment gateway (for online ordering)
  • Rewards program platform

Performance & Security

  • High website performance (low TTFB).
  • Scalability to handle increasing traffic.
  • Robust security measures to protect user data.
  • High availability and minimal downtime.

Expected Business Impact

The project is expected to result in a significant improvement in customer satisfaction, increased online sales, enhanced brand loyalty, and reduced operational costs through a more efficient website management system. The improved website will create a more engaging and user-friendly experience, leading to increased customer retention and brand advocacy. Reduction in technical debt will improve agility and future development efforts.

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