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Digital Wellness Platform Expansion with Advanced Content Management and Streaming Capabilities

fivejars.com

Health & Fitness

Education

Non-profit

Challenges in Scaling Digital Wellness Platform

Existing platform struggles with content customization per association, inefficient video search functionality, live streaming scheduling conflicts, and API limitations hindering integration with emerging technologies. Rapid growth in users (320K+ members) and content volume (3K+ videos) requires enhanced system stability and scalability.

About the Client

Community-focused organization providing wellness, educational, and social support services through local branches nationwide

Platform Enhancement Goals

Implement association-specific content customization capabilities
Enhance video discovery through advanced search algorithms
Develop scalable live streaming infrastructure with scheduling controls
Create version-controlled API ecosystem for multi-application integration
Ensure system fault tolerance and security compliance for large-scale operations

Core System Capabilities

Hierarchical CMS with association-level customization
Intelligent video search with synonym recognition and typo tolerance
Live streaming calendar with conflict prevention
Versioned REST API with rate limiting and documentation
Content collections and promotion management tools

Technology Stack Requirements

Cloud-native CMS architecture

Video encoding/transcoding pipelines

Real-time streaming protocols (WebRTC/DASH)

API gateway with OAuth2 authentication

Containerized microservices deployment

System Integration Needs

CRM systems for member data synchronization
Analytics platforms for engagement tracking
Payment gateways for premium content
Third-party fitness tracking devices
Open Y Web Services Platform

Operational Requirements

Support 10K+ concurrent API requests
99.99% system uptime SLA
HIPAA-compliant data handling
Sub-500ms API response times
Auto-scaling infrastructure for traffic spikes

Expected Business Outcomes

Enables 500+ additional YMCA branches to deliver personalized wellness content, reduces content management overhead by 60%, supports 1M+ monthly video streams, and maintains platform security while handling 250 simultaneous live broadcasts. API improvements will facilitate integration with 10+ new partner applications.