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Digital Transformation for Audience Growth and Engagement

clockwork.com

Media

Non-profit

Challenges in Digital Audience Engagement and Content Delivery

Traditional media production processes and legacy systems hindered audience growth and digital content innovation. The organization needed to understand new audience demographics, adapt content formats for modern platforms, and overcome technical debt to compete in a digital-first media landscape.

About the Client

Nationally recognized radio program seeking digital transformation to reach new audiences and modernize content delivery

Digital Transformation Goals

Increase monthly digital traffic by 400% within 12 months
Develop multi-platform content delivery capabilities
Modernize brand presence through responsive design systems
Implement data-driven audience engagement strategies
Establish scalable digital fundraising infrastructure

Core System Capabilities

Mobile-first content delivery framework
Voice assistant and podcast integration
Modular content management system (WordPress-based)
Real-time audience analytics dashboard
Microcontent creation workflow tools
Cross-platform content syndication capabilities

Technology Stack Requirements

WordPress

React.js

Node.js

AWS Cloud Infrastructure

System Integration Needs

CRM for donor management
Google Analytics 4
Payment processing systems
Social media APIs
Email marketing platforms

Operational Requirements

99.9% system uptime SLA
Support for 5M+ monthly visitors
GDPR-compliant data handling
WCAG 2.1 accessibility standards
Automated content delivery pipelines

Expected Business Outcomes

Projected 168% year-over-year traffic growth, sustained 1M+ monthly users, and 5x increase in digital donations through optimized content delivery. Enhanced organizational agility for rapid content experimentation and improved donor retention rates through personalized digital experiences.