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The YMCA of Greater Seattle faced significant challenges due to outdated Open Y platform versions, inefficient content management workflows, and fragmented CRM integrations. These issues created technical debt, increased upgrade costs, and degraded user experience for members accessing group exercise schedules and program registrations.
A regional non-profit organization operating 14 branches focused on fostering healthy living and community engagement through fitness, education, and social programs.
The modernization initiative is projected to reduce upgrade costs by 40%, increase member satisfaction scores (NPS) by 25 points, improve mobile user engagement by 60%, and enable seamless CRM data synchronization across 14 branches while contributing enhanced search functionality back to the Open Y community.