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Digital Experience Platform Optimization for Enhanced Performance and Conversion Rates

e-point.com

Financial services

Banking

Technology Services

Challenges in Website Performance and User Engagement

The existing website suffered from slow page loading times (6-8 seconds), negatively impacting SEO rankings, user experience, and conversion rates. The infrastructure lacked scalability to handle traffic spikes, and the frontend technology stack required modernization to meet current digital standards.

About the Client

Part of the Spanish Santander Group, operating in digital banking and financial services with a focus on technological innovation

Key Goals for Digital Transformation

Reduce page load time by 3x to meet industry-leading performance benchmarks
Implement scalable cloud infrastructure to handle increased traffic
Improve Core Web Vitals metrics for better SEO positioning
Enhance conversion rates through optimized user experience
Reduce carbon footprint through efficient resource utilization

Core System Enhancements

TypeScript migration for lightweight JavaScript execution
WebP image format implementation for responsive graphics
Lazy loading of non-critical resources
Database query optimization with caching mechanisms
Dynamic content delivery through scalable cloud architecture

Technology Stack Requirements

TypeScript for frontend development

Java-based backend architecture

Cloud hosting with horizontal scaling

WebP image compression

Content Delivery Network (CDN) integration

System Integration Needs

Existing banking systems for real-time data access
SEO performance monitoring tools (Google PageSpeed Insights)
Web analytics platforms for conversion tracking
Carbon footprint measurement APIs

Operational Requirements

99.9% system availability with load-balanced servers
Sub-3-second page load SLA for critical pages
PCI-DSS compliance for financial data security
Auto-scaling infrastructure for traffic spikes
Carbon-efficient resource utilization

Expected Business Outcomes

Anticipated 10%+ increase in conversion rates for key financial products, top-tier position in Web Vitals Leaderboard rankings, 80%+ reduction in carbon emissions, and ability to handle 50% more concurrent users while maintaining optimal performance metrics.