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Development of Sales Enablement Mobile Application for Healthcare Service Demonstration
  1. case
  2. Development of Sales Enablement Mobile Application for Healthcare Service Demonstration

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Development of Sales Enablement Mobile Application for Healthcare Service Demonstration

clockwork.com
Healthcare
Business services
Information technology

Challenges in Sales Enablement for Healthcare Services

Field sales representatives lacked effective digital tools to demonstrate the financial benefits of Sightpath Medical's 'surgery-as-a-service' model, resulting in price-focused discussions and limited ability to showcase the company's value proposition to physicians and healthcare facilities.

About the Client

Provider of mobile ophthalmic surgery solutions enabling healthcare facilities to expand surgical capacity without capital investment

Key Project Goals

  • Design a mobile sales enablement application to visualize financial benefits of mobile surgery services
  • Develop trust-building content strategy for sales presentations
  • Enable sales teams to transition conversations from pricing to value-based decision making

Core System Functionalities

  • Interactive financial comparison calculator (capital investment vs. service model)
  • 3D visualization of mobile surgery service workflow
  • Customizable case study presentations
  • Secure client data capture and follow-up tracking
  • Offline presentation mode with synchronization capabilities

Technology Stack Requirements

React Native for cross-platform mobile development
AWS cloud infrastructure
Tableau for data visualization
Firebase authentication

System Integration Needs

  • CRM system integration (Salesforce)
  • Financial modeling API
  • Secure document sharing platform
  • Analytics dashboard (Google Analytics 4)

Non-Functional Requirements

  • HIPAA-compliant data security measures
  • Support for 500+ concurrent users
  • 2-second load time for core features
  • ADA-compliant accessibility standards
  • Multi-tenancy architecture for client-specific configurations

Expected Business Outcomes

Projected 40% increase in sales cycle efficiency through interactive financial demonstrations, 25% higher conversion rates from qualified leads, and establishment as market leader in value-based surgical service proposals through enhanced trust-building capabilities.

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