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Field sales representatives lacked effective digital tools to demonstrate the financial benefits of Sightpath Medical's 'surgery-as-a-service' model, resulting in price-focused discussions and limited ability to showcase the company's value proposition to physicians and healthcare facilities.
Provider of mobile ophthalmic surgery solutions enabling healthcare facilities to expand surgical capacity without capital investment
Projected 40% increase in sales cycle efficiency through interactive financial demonstrations, 25% higher conversion rates from qualified leads, and establishment as market leader in value-based surgical service proposals through enhanced trust-building capabilities.