The client faces difficulties enabling customers to intuitively configure complex window and door products based on hundreds of parameters while ensuring accurate pricing, constraints aligned with production capabilities, and seamless user experience, which hampers lead generation and sales efficiency.
A large-scale building materials distributor specializing in custom window, door, and shutter solutions, serving both retail and professional clients with complex configurator tools and online sales capabilities.
The platform is expected to significantly improve customer engagement through an intuitive online configurator, leading to increased online lead conversions and sales. It is anticipated to support a growing web traffic and product complexity, resulting in enhanced market competitiveness and more efficient sales processes.