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Development of a Transparent and Scalable Demand-Side Platform (DSP) for Programmatic Advertising

https://clearcode.cc

Advertising & marketing

Information technology

Industry Challenges in Programmatic Advertising

The online display advertising industry faces significant obscurity in impression costs and lacks transparent reporting on media spend and conversions. Existing platforms struggle to handle massive volumes of real-time bid requests while maintaining user-friendly data visualization for campaign performance.

About the Client

A Polish AdTech company specializing in programmatic advertising solutions for marketers

Core Project Goals

Build a fault-tolerant, scalable demand-side platform (DSP) for real-time bidding
Implement transparent reporting on media spend, conversions, and commissions
Create an intuitive user interface accessible to novice users
Develop advanced analytics capabilities for campaign optimization

Platform Functionalities

High-performance real-time bidding engine capable of processing billions of daily requests
Centralized campaign management system with A/B testing capabilities
Unified ad resource vault for asset storage and retrieval
Real-time analytics dashboard with customizable reporting metrics
Automated optimization algorithms for impression purchasing

Technology Stack Requirements

Python

JavaScript

React

Angular

MongoDB

Redis

Storm

Third-Party Integrations

AppNexus
OpenRTB-compliant ad exchanges (e.g., Nexage)

System Performance Criteria

Horizontal scalability to handle 1B+ daily bid requests
Real-time data processing with sub-100ms latency
Enterprise-grade data security and privacy protections
Responsive UI/UX design with accessibility compliance

Expected Business Outcomes

The platform will revolutionize programmatic advertising by providing unprecedented transparency into campaign costs and performance metrics. With its scalable architecture and intuitive interface, it will enable marketers to optimize ROI while maintaining budget control, ultimately positioning the client as a leader in AdTech innovation as demonstrated by the successful acquisition by Gravity4.