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Development of a Simplified Web Analytics Platform for SMEs with Automated Performance Insights
  1. case
  2. Development of a Simplified Web Analytics Platform for SMEs with Automated Performance Insights

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Development of a Simplified Web Analytics Platform for SMEs with Automated Performance Insights

https://clearcode.cc
Advertising & marketing
Information technology

Challenges in SME Analytics Adoption

Existing web analytics platforms are overly complex, requiring specialized skills to interpret data. SMEs lack dedicated resources for data analysis but face corporate-level challenges, necessitating a simplified solution that delivers actionable insights without compromising depth.

About the Client

A startup focused on providing accessible analytics solutions for small and medium-sized enterprises (SMEs)

Platform Development Goals

  • Create a centralized analytics platform aggregating multi-source website data
  • Develop an automated Health Score metric for daily performance assessment
  • Implement intuitive data visualization for non-technical users
  • Establish scalable architecture to support growing SME client base

Core Platform Capabilities

  • Daily Health Score calculation using proprietary algorithms
  • Color-coded performance indicators for quick comprehension
  • Centralized dashboard with multi-source data integration
  • Actionable recommendations based on performance trends
  • Customizable data filtering and drill-down capabilities

Technology Stack Requirements

Piwik PRO
Custom algorithmic frameworks
Responsive web design technologies

System Integration Needs

  • Third-party website tracking code
  • CRM systems for business performance correlation
  • Marketing automation platforms
  • Cloud storage solutions for scalable data management

Operational Requirements

  • High scalability for concurrent SME user support
  • Real-time data processing capabilities
  • Enterprise-grade data security and privacy compliance
  • Cross-device responsive user interface

Expected Business Outcomes

Empowers SMEs to make data-driven decisions through simplified analytics, accelerates time-to-insight by 70% compared to traditional platforms, and enables measurable business performance tracking through standardized Health Scores. The solution is expected to attract venture funding and industry recognition through its innovative approach to analytics democratization.

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