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Development of a Shopify Headless E-commerce Platform for a Global Beauty Brand
  1. case
  2. Development of a Shopify Headless E-commerce Platform for a Global Beauty Brand

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Development of a Shopify Headless E-commerce Platform for a Global Beauty Brand

digitalsuits.co
Consumer products & services
Retail
eCommerce

Challenges in E-commerce Modernization and Brand Rejuvenation

The client faced delays in launching a new digital flagship store critical for brand rejuvenation. Existing challenges included outdated UI/UX design, lack of integration with modern marketing channels, inefficient order processing, and the need to meet tight deadlines while maintaining scalability for global operations.

About the Client

A 135-year-old global beauty brand focused on empowering women through economic opportunities and innovative skincare products, with a legacy in cosmetics manufacturing and direct-to-consumer sales.

Objectives for Digital Transformation and E-commerce Enhancement

  • Build a scalable Shopify Headless store to reflect brand identity and boost conversions
  • Enhance frontend UI/UX for improved user engagement
  • Integrate third-party tools for marketing automation and customer retention
  • Streamline order fulfillment and delivery processes
  • Enable seamless rebranding capabilities for future adaptability

Core Functionalities for E-commerce Modernization

  • Shopify Headless architecture using Hydrogen and Oxygen frameworks
  • Customizable content workspaces via Sanity.io CMS
  • Interactive product descriptions and clean beauty collections showcase
  • Integration with SMM channels and analytics platforms
  • Real-time inventory and order management system

Modern Technology Stack for Scalable Solutions

Shopify Hydrogen/Oxygen
Remix.js
Tailwind CSS
Sanity.io
React.js
Node.js

Critical Third-Party System Integrations

  • Emarsys (marketing automation)
  • Refersion (affiliate marketing)
  • CyberSource (payments)
  • ShipZip (logistics)
  • PowerReviews (product reviews)
  • Validity (email verification)

Performance and Scalability Requirements

  • High-traffic handling capacity with 99.9% uptime SLA
  • Sub-2-second page load times for core vitals
  • GDPR and PCI-DSS compliance
  • Multi-region deployment support

Expected Business Impact of E-commerce Modernization

The implementation will reduce order-to-fulfillment time by 40%, increase conversion rates through personalized UX, enable agile rebranding campaigns, and support 200% YoY growth in global market expansion. Enhanced marketing integrations are projected to improve ROI on digital campaigns by 35% while maintaining enterprise-grade security and scalability.

More from this Company

E-commerce Storefront Modernization and User Experience Enhancement
Development of Preorder and Subscription Management System for Retail E-commerce
E-commerce Website Revamp with Enhanced Functionality and Performance Optimization
Shopify Ad Tracking Integration Platform
Replatforming and Performance Optimization for Technical Staffing Platform