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Multiple YMCAs faced the challenge of effectively hosting and distributing video content to increase online engagement and attract more traffic to their online offerings. They lacked a centralized, scalable, and budget-friendly platform solution to manage their video assets and facilitate live streams, leading to inconsistent online presence and difficulty reaching their target audiences. Prior reliance on platforms like Facebook for video distribution limited content accessibility.
A network of community centers dedicated to youth development and healthy living, requiring a platform to manage and distribute video content to enhance engagement and support organizational goals.
This platform is expected to significantly enhance the YMCAs' online presence, improve user engagement with their content, and streamline content management processes. By providing a centralized and scalable video platform, the YMCAs can reach a wider audience, foster a stronger online community, and potentially generate new revenue streams through membership and content offerings. The project aims to reduce operational costs by leveraging a third-party video hosting solution.