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The client faced increasing dependency on third-party AdTech tools, limited control over data and technology, and growing privacy regulation pressures. They needed to future-proof their monetization strategy by creating a closed ecosystem to leverage first-party data for targeted advertising while maintaining compliance with evolving industry standards.
A prominent over-the-top (OTT) video streaming service seeking to monetize first-party data through a proprietary AdTech ecosystem
The proprietary AdTech stack will enable complete control over advertising operations, significantly reduce third-party vendor dependency, and unlock new revenue streams through advanced audience targeting. The walled garden architecture will future-proof advertising capabilities against cookie deprecation and privacy regulation changes while improving advertiser ROI through first-party data utilization.