Development of a Personalized User Engagement and Ad Serving Platform for E-Commerce Websites

The client faces difficulties in delivering personalized messages and advertisements to website visitors at scale, ensuring message consistency throughout user sessions, and maintaining high performance during traffic spikes. Additionally, integrating seamless messaging across diverse merchant websites and complying with privacy regulations like GDPR pose significant challenges.

A large-scale eCommerce company with a diversified merchant network seeking to enhance personalized marketing and user engagement through targeted messaging and ad delivery.

• Establish a system capable of handling over 100 million user profiles with personalized messaging within 50 milliseconds per query.
• Enable real-time delivery of tailored messages and advertisements to website visitors, including product recommendations and payment options.
• Maintain consistent messaging throughout the user session across multiple pages and devices.
• Ensure compatibility and seamless integration of messaging interstitials across various merchant websites, browsers, and device types.
• Optimize network traffic by reducing unnecessary ad server calls and maintaining high system responsiveness during peak traffic loads.

• Personalized message rendering based on user profile data, including greetings, product recommendations, delivery, and payment options.
• Real-time, low-latency message display within 50 milliseconds per user interaction.
• Session-based caching mechanisms to optimize network requests and responsiveness.
• Flexible frontend framework supporting dynamic interstitials, built on JavaScript and compatible with various browsers and devices.
• Interoperability via iframes and JSON Remote Procedure Calls to ensure seamless integration across diverse merchant websites.
• Mechanisms to ensure message consistency throughout the user journey.

• Ad server responses with session-based caching mechanisms
• User profile data sources for personalization
• Merchant website infrastructures for seamless message embedding
• Compliance tools for GDPR and privacy regulation enforcement

• High scalability to manage peak loads exceeding 20,000 QPS
• Fast response times within 50 milliseconds for personalized message rendering
• Robust performance under high traffic and load testing scenarios
• Reliable cross-browser and device compatibility for interstitial displays
• Secure data handling respecting user privacy and regulatory standards

The new platform is anticipated to handle over 100 million user profiles with personalized messages delivered within 50 milliseconds, supporting peak loads above 20,000 queries per second. It will provide a consistent and seamless user experience across multiple merchant websites, reducing unnecessary network traffic and improving user engagement. Ensuring high responsiveness and personalization will lead to increased conversion rates, enhanced user trust, and improved brand perception.