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Development of a Modern Shopify E-commerce Platform for Horticultural Retailer with Seamless Product Migration

digitalsuits.co

Agriculture

eCommerce

Retail

Outdated Digital Infrastructure Hindering Operational Efficiency and Growth

The client's legacy website suffered from poor usability, outdated design, and a cumbersome manual management system for 6,000+ SKUs, limiting their ability to compete in the digital-first retail landscape while maintaining profitability.

About the Client

A 60+ year-old UK-based retailer specializing in vegetable/flower seeds, plants, and gardening supplies, serving global customers through digital transformation initiatives

Modernize E-commerce Platform and Streamline Operations

Create a visually engaging, mobile-responsive Shopify storefront aligned with modern UX standards
Implement automated inventory management system for 6,000+ products
Integrate advanced marketing tools for targeted campaigns and SEO optimization
Establish seamless migration pathway for product data and customer information

Core E-commerce Platform Functionalities

Customizable product catalog with advanced filtering
Bulk editing tools for inventory management
Integrated SEO and content management system
Multi-currency and multi-language support
Customer account portal with order history tracking

Technology Stack Requirements

Shopify Plus

Liquid Template Language

React.js

GraphQL

System Integration Needs

ERP system for inventory synchronization
Third-party payment gateways (Stripe, PayPal)
Google Analytics 4 integration
Email marketing platform (Klaviyo)

Performance and Security Standards

99.9% platform uptime SLA
PCI DSS compliance
Load time under 2 seconds for 90% of pages
Scalable architecture for seasonal traffic spikes

Enhanced Operational Efficiency and Revenue Growth

The new platform is projected to reduce product management overhead by 70%, increase online sales conversion rates through improved UX, and enable data-driven marketing strategies that boost customer lifetime value while supporting future expansion into new international markets.