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Boston Whaler's legacy sales app was outdated and unavailable on the App Store, forcing reliance on printed materials that were inefficient and difficult to maintain. The company required a modern, mobile-optimized solution to ensure consistent access to boat specifications, improve sales team productivity, and meet stringent security standards.
A subsidiary of Brunswick Corporation, Boston Whaler is a renowned boat manufacturer known for producing durable, unsinkable boats targeting premium boating enthusiasts while maintaining an inclusive sales strategy.
The new application is projected to increase sales effectiveness by 10% through improved customer engagement, reduce administrative overhead by 30% via streamlined content updates, and enhance brand consistency across sales channels while maintaining full compliance with corporate security policies.